I go deep before I write anything
Time on the floor, time with the engineers. If I cannot explain how it works, I am not ready to market it.
About
Curious by nature. Technical by training. Human on purpose.
I trained as an engineer and ended up in marketing. I can sit in a room with your product team, follow the conversation, then explain it to the people who need to buy it. No translation layer, no dumbing it down.
How I work
Engineer first, marketer second.
Most marketers hit a wall the moment a conversation gets technical, so the work comes back accurate but dull, or exciting but wrong. I start on your side of that wall.
Substance over hype
Your buyers are engineers too. They can tell when a claim has nothing behind it, and they stop listening.
I leave the team able to do it
The point is not to be permanently necessary. Your people learn the habit and the engine keeps running.
Where I practice what I sell
30,000 people in technical industries follow along.
I built that audience the same way I build one for a client — showing up consistently, explaining real things, and not being boring about it. It is also the reason a post about your product reaches people your sales team has never met.