Humanizing Technical Brands
Jordan Yates Marketing was founded on a simple idea: technical companies deserve marketing that works—and feels human.
Created by mechanical engineer and marketer Jordan Yates, the agency grew from her early success using LinkedIn to connect with hard-to-reach industrial audiences. Tired of seeing collateral material like spec sheets passed off as content, she set out to bring clarity, personality, and creativity to B2B marketing.
Today, the agency helps engineering-driven brands stand out with relatable content, simplified messaging, and a human approach that connects technical solutions with real people.
Jordan Yates
Marketing Engineer
I never planned on being a marketer—I studied engineering and aimed for a career in oil & gas. But when I graduated in 2020 during a hiring freeze, I pivoted into industrial automation as a Sales Engineer. I didn’t even know what a VFD was, but I was determined to figure it out.
Once I got the hang of the products, I hit a new hurdle: no one knew who I was. Cold calls felt like dead ends. That’s when I turned to LinkedIn. I started posting simple, honest content—like a selfie with a VFD and a caption sharing my excitement. No pitch, just personality. It worked.
Over time, those posts turned into videos, product demos, and manufacturer collabs. I didn’t have a marketing background—just curiosity, consistency, and a willingness to learn. That journey grew into a marketing business focused on helping technical brands connect through authenticity.
In this industry, people remember faces, not spec sheets. Show up, be human, and the right audience will find you.
Now let’s get into the how.